Privacy and Cookie Statement

This is the Privacy and Cookie statement of VidaXL B.V. (hereafter: “vidaXL”). In this statement we explain how vidaXL deals with personal data. We obtain this information through our Webshop www.vidaxl.co.uk (hereafter: the “Web Shop”) and corporate.vidaxl.com (hereafter: Corporate Website). In addition we acquire personal data when customers contact us offline, for example to request information. This statement also pertains cookies we use on the Web Shop.

1. DEFINITIONS

In this Privacy and Cookie Statement of vidaXL, the following terms are used:

Web Shop: the Web Shop www.vidaxl.co.uk and every other by vidaXL appointed Web Shop, URL or application.

Interaction: the use of functions in the Web shop like the Wish List, Checkout, Newsletter Sign Up, My Account, Auctions and Chat.

Web Shop Visitor: a customer visiting the Web Shop for the first time that does not interact with the Web Shop.

Web Shop Customer: a customer who interacts with the Web Shop.

Account: the account a customer has to create through the Webshop to be able to place an order.

Privacy and Cookie Statement: vidaXL’s Privacy and Cookie Statement.

2. THE SAFETY OF YOUR PERSONAL DATA

vidaXL respects the privacy of its customers, business relations and users of its Web Shop. We make sure that any personal data vidaXL has obtained, is protected and treated confidentially.

3. COLLECTION AND USE OF PERSONAL DATA

3.1 WEBSHOP VISITOR

To make your visit to the vidaXL Web Shop as a visitor more appealing, vidaXL collects information about your personal data and navigation behaviour on our Web Shop, and whether you found our Web Shop through one of our ad partners. Amongst this data is for example:

• Country
• Viewed products
• IP-address
• How you entered our Web Shop
• Where you leave our Web Shop
• With what kind of device you visit our Web Shop

Amongst other things, the above information is used to better understand Web Shop Visitors, to load the correct Web Shop and to show relevant ads.

3.2  WEB SHOP CUSTOMER

For Web Shop Customers, we collect the same information as for Web Shop Visitors, supplemented with information the customer shares with us, for example:

• Preferences in the Wish List
• Ordered products
• Contact information

3.2.1 CUSTOMER ACCOUNT

To be able to place orders in the Web Shop, to participate in auctions and to leave reviews, you need an account. To create an account you need to fill in the following (personal) information:

• First and last name
• E-mail address
• Password

The data mentioned above is used for the following purposes:

• To create and manage your account
• To counteract fraud, abuse and/or improper use of your account
• To show the products you have ordered in your account
• To optimise claims and to keep track of contact history concerning Web Shop orders and products offered by third parties

The data is saved at least as long as you have an account with vidaXL.

3.2.2 ORDERS

3.2.2.1 CHECKOUT – DELIVERY ADDRESS

Through your account, you can place orders for products on offer in the Web Shop. As a part of the ordering process, you will need to provide us with additional information besides the information needed to create an account. This pertains to the delivery address:

• Name
• E-mail address
• Delivery address
• Phone number
• Company name (if applicable)
• VAT number (if applicable)
• CoC (Chamber of Commerce) number (if applicable)

The data mentioned above and your account information are used, among other things, for the following purposes:

• To keep you informed about the status of your orders
• To complete the order/agreement, amongst other things the delivery and so-called after-sales obligations.
• Billing
• To improve our service
• To handle questions and complaints
• To personalise marketing activities
• To place orders on behalf of a company

3.2.2.2 CHECKOUT – BILLING ADDRESS

After you have filled in the information pertaining to the delivery address, we ask the following data for your billing address:

• Company name (if applicable)
• Name
• Billing address
• Phone number
• Payment method

This data is used, amongst other things, for the following purposes:

• To be shown on the invoice
• To contact you concerning the finalisation of the order, billing or delivery
• To be able to receive payment and to optimise the checkout process
• To prevent fraud and hacking
• The selected method of payment and your IP-address are forwarded to our payment provider Adyen, after which they handle the payment

3.2.2.3 ORDERS WITH THIRD PARTY SELLERS

Through your account, you are also able to place orders for products with third party sellers (hereafter: “Other Seller(s)”), which are offered on our Web Shop. vidaXL forwards your name, address, email address and phone number to Other Seller(s) so they can handle your order.

vidaXL uses a communication application for the communication between you and the Other Seller(s). This communication is stored on behalf of vidaXL and can be viewed by vidaXL. It is used to:

• Support you and/or Other Seller(s) in case of questions and/or issues.
• Assess whether Other Seller(s) adhere to the set service levels.
• Improve the process

3.2.2.4 CHECKOUT – GENERAL PAYMENT METHOD ADYEN

vidaXL works together with Adyen to make order payments possible through the Web Shop. Adyen offers the following payment methods: bank transfer in the Netherlands, Paypal, Visa Card, Mastercard.

To make payments via Adyen possible, amongst other things, the following data is gathered:

• Email address
• Company name (if applicable)
• Name
• Billing address
• Delivery address
• Phone number
• Order value
• IP address
• Order number
• Device
• Method of payment

This data is used, amongst other things, for the following purposes:

• To send a payment notification via email
• To assess the risk of fraud
• To forward the order number via email in case of payment or cancellation of the order
• To forward the order value and payment method so that the reception of the payment through the chosen payment method can be verified. Furthermore, this way better service can be provided in case of questions about payment, cancellation and refunds. This also helps to reduce errors during the payment process, which makes the experience of ordering more pleasant.

3.2.2.5 CHECKOUT – KLARNA PAYMENT METHOD (PAY AFTERWARDS)

By selecting “Klarna Invoice” as payment method, you agree that we collect the following (personal) data and make it available to Klarna AB, Sveavägen 46, 11134 Stockholm, Sweden (hereafter: “Klarna“).

• Contact information
• Date of birth
• Gender
• E-mail address
• IP-address
• Phone number
• Information pertaining to the order (such as the delivery address, billing address, number of products, the product number, the customer group, the payment method, the invoice amount and the VAT expressed in percentages)

The date mentioned above and your account information are, amongst other things, used by Klarna for the following purposes:

• The settlement of the purchase on credit
• The verification of identity and solvency by a credit agency

Your personal information is treated by Klarna in accordance to the applicable privacy policy and the terms of the Klarna Privacy Statement which can be found on the Klarna website (www.klarna.com).

3.2.3 AUCTIONS

Through your account you can participate in auctions on the Web Shop. To participate in auctions you will need to, in addition to the information necessary to create an account, also create a so-called “bidder nickname”. Other customers can also see your bidder nickname.

This bidder nickname will be used in combination with your account- and order information for the following purposes:

• Managing and organising the auctions
• Combatting and checking for fraud, abuse and/or unintended use.

3.2.4 WISH LIST

You can create your own Wish List in our Web Shop. If you add products to your Wish List while logged out they will remain on the list for 30 days.

Amongst other things, the following information is gathered regardless of whether you are logged in or out:

• IP address
• Surfing behaviour

If you add products to your Wish List while logged in you can always find them under Wish List in My Account.

This data is gathered for marketing purposes so that vidaXL can remember your Wish List when you return to the Web Shop.

3.2.5 REVIEWS

3.2.5.1 PRODUCT REVIEWS

You can review products from the Web Shop via My Account. You can only review a product if you have purchased it. When you leave a review the following data is gathered so that the order and the correct review can be linked to the correct email address.

• Name
• E-mail address
• Product
• Order number

This information is used to add the product reviews to the Web Shop and to contact the customer in case of possible complaints.

3.2.5.2 WEBSHOP REVIEWS

Through the Webshop you can review the Web Shop and (the service of) vidaXL. Here too, you must first have placed an order to be able to leave a review. To assess the service of vidaXL the following data is collected:

• Name
• Residence

The data is collected to be able to contact you and handle possible complaints.

Via the Web Shop you can leave a review by clicking the “Write a review” or similar link. After this you are forwarded to a third party Web Shop, one of vidaXL’s contract partners, that specialises in customer reviews. Through this website, you can place a review after you have agreed to the terms and conditions of the third party. This third party is responsible for the processing of your personal data. In this case, vidaXL refers you to the (privacy) statement used by the relevant party.

3.2.5.3 REVIEWS OF THIRD PARTY SELLERS

When you purchase a product offered by a third party seller (hereafter: “Other Seller(s), you will receive an email with the request to place a review of the product/Other Seller. If you leave a review, it will be placed on the so-called seller page of the relevant Other Seller. The following (personal) information is visible in the review on this page:

• Review Other Seller
• Experience with Other Seller/purchased product
• Name

The above data is used for the following purposes:

• Research into the customer satisfaction of vidaXL and/or affiliated businesses.
• Research into the customer satisfaction of Other Seller(s) and maintaining service levels for Other Sellers
• Improvement of service and processes
• Handling of questions and/or complaints
• Checking for abuse (e.g. leaving multiple reviews/experiences by one and the same person)

3.2.5.4 REVIEWS VIA OTHER CHANNELS

You can leave a review about vidaXL via comparison sites that show vidaXL products and prices. To leave a review the following data is collected:

• Email address
• Name

The data is collected to be able to contact the customer and handle possible complaints.

For more information about the collected data you are referred to the privacy policy of the relevant other channel.

3.2.6 CUSTOMER SATISFACTION SURVEY

After you have placed an order with vidaXL or after you have had contact with vidaXL you can be approached to participate in a customer satisfaction survey. This survey is executed by an external party. If you participate in such a customer satisfaction survey, the following (personal) data will be processed:

• Contact information
• E-mail address and/or phone number
• Experiences with (departments of) vidaXL and/or affiliated businesses
• Information about a placed or delivered order
• IP-address

The above mentioned information will, amongst other things, be used for the following purposes:

• Research into customer service satisfaction concerning (departments of) vidaXL and/or affiliated businesses
• Improvement of service and processes
• Handling of questions and/or complaints
• Checking for abuse (e.g. multiple reviews/experiences by one and the same person)

3.2.7 CUSTOMER SERVICE

If you have questions or complaints about a product you purchased from us via the Web Shop or about the service of vidaXL or Other Seller(s) you can call us, e-mail us or chat with us. You can find the contact information in the Web Shop. It is also possible to use our online complaints form on the Web Shop. If you use the online form, we will ask for (at least) the following (personal) information:

• First and last name
• E-mail address
• Phone number
• Order number (optional/if applicable)
• Description of the nature of your complaint

When you use the chat feature, only your first and last name, e-mail address and the subject of the chat are requested.

The above mentioned data is used for handling your complaint. If your complaint is about a product or service from an Other Seller this information will be shared with the relevant Other Seller, but only to the extent necessary for the handling of the complaint.

3.2.7.1 RECORDING PHONE CONVERSATIONS

Phone conversations with our customer service can be recorded for training-, evaluation- or quality purposes. You will be informed of this the moment you contact our customer service by phone. The (personal) data that is recorded will only be used for the aforementioned purposes.

The recorded phone conversations are stored and secured in such a way that they are not accessible to unauthorized persons and they are never kept longer than needed for the specific purpose.

3.2.8 DIGITAL NEWSLETTERS

You can apply for different newsletters, both general and personal. The personal newsletters are sent based on, for example, your personal details and order history, so we can send you more relevant newsletters. If you wish to receive the free digital newsletters sent by vidaXL and partners, we ask, among others, for the following (personal) information.

• Title
• First and last name
• E-mail address

You can unsubscribe from the newsletters at any time by logging into your account and unsubscribing. Besides that you can always use the unsubscribe-link in the newsletters.

3.3 HANDLING OF PERSONAL DATA

3.3.1 PROCESSING OF PERSONAL DATA OUTSIDE THE EU

We work together with third parties such as Google and Facebook. This means that the data can be stored on servers outside of Europe. Different legislations concerning personal data apply there. These third parties adhere to the Privacy Shield Principles and are affiliated with the Privacy Shield Program of the American ministry of trade. Businesses affiliated with this principle and program are considered businesses that adhere to the European security standard for personal data.

3.3.2 DISTRIBUTION WITHIN THE VIDAXL CONCERN

The vidaXL-concern has several offices worldwide. These offices work closely together. Because of this it can happen that your data is processed outside the European Economic Area (EEA). vidaXL makes sure that your data is well protected within the entire concern.

3.3.3 DISTRIBUTION TO THIRD PARTIES

vidaXL can provide your personal data to third parties for the following reasons:

• You have given your express consent for this
• The agreement you have with us needs to be executed.
• So that products you have ordered from (an) Other Seller(s) can be delivered.
• Because vidaXL has a collaboration with another party in the context of improving our products and services.
• An obligation by law
• For preventing or combatting fraud
• If necessary for the business management of vidaXL

3.3.4 STORAGE PERIOD

vidaXL does not store your information longer than necessary for the purposes your information is used for, unless the data has to be stored longer due to legal requirements (such as a retention obligation). How long certain data is stored depends on the nature of the data and the purposes for which it is processed. The storage period can therefore differ per purpose.

3.3.5 SECURITY

vidaXL takes measures to sufficiently protect your personal data. To achieve this, we use means that fit our activities, the nature and size of our company, and the sort of data we process. We do this to prevent unauthorized access to, adjustment, disclosure or loss of personal data.

We expect that you also contribute to the safekeeping of your personal data by keeping your login details (e-mail address and password) secret. Never share your login details with anyone and treat them with care.

3.3.6 ACCESS AND IMPROVEMENT OF YOUR DATA

You can always access your own data, and adjust it if needed, by logging into your account.

If you don’t have an account, you can request any personal data about you that vidaXL has. If the data is incorrect, you can ask vidaXL to adjust it. Such a request concerning personal data can be sent via e-mail or through our complaints form to our customer service.

3.3.7 RIGHT TO OBJECT

You can object to the use of your personal data free of charge. Your objection to the use of your personal data can be directed to our customer service via email or in writing. Within four weeks you will receive an answer from vidaXL.

If you object to the use of your data for direct marketing purposes, vidaXL will stop using your data for these purposes. You will no longer receive commercial emails – such as newsletters – from vidaXL.

3.3.8 PRIVACY AND COOKIE STATEMENT FROM THIRD PARTIES

This Privacy and Cookie statement is not applicable to third party Web Shops that are linked to the Web Shop. Besides that the Privacy and Cookie Statement is also not applicable to data collected by companies such as Google. You can adjust your preferences yourself in your Google account. Consult their privacy policy for this.

vidaXL can in no way be held accountable or responsible for the way in which third parties and companies deal with your (personal) data. vidaXL always advises that your read the Privacy and Cookie Statements on the relevant Web Shops and from the relevant companies.

4. USE OF COOKIES

4.1 WHAT ARE COOKIES

As with many Web Shops, vidaXL uses cookies and files similar to cookies and technologies such as “web beacons” (hereafter: “Cookies”).

A Cookie is a small text file that is sent with the Web Shop page via your browser, it is then saved on a hard drive of your computer, phone or tablet.

Cookies are for example used to save passwords and personal settings, so that you don’t have to fill those in the next time you visit the Web Shop.

Below it will be explained how the Web Shop uses Cookies, where the Cookies come from and why they are used. For the optimization of our own ads and those from third parties the following data, amongst others, is collected:

• Purchased products
• Viewed products
• Order value
• How did the customer get on the Web Shop

Below, we will describe how Cookies can be rejected and removed.

4.1.1 FUNCTIONAL COOKIES

vidaXL uses Cookies, such as Google Analytics to remember your chosen settings and entered data during your visit to our Web Shop. These Cookies make browsing our Web Shop easier because certain data does not have to be re-entered every time.

In addition, vidaXL can use Cookies that are necessary to make the Web Shop function well, even when you visit the Web Shop on your mobile phone or tablet.

4.1.2  A/B TESTING COOKIES

vidaXL continuously tests its Web Shop to be able to provide the best user experience. Because of that, vidaXL uses so-called A/B testing Cookies by third parties. With A/B tests, there are two different variants of the Web Shop, or parts of the Web Shop shown to visitors to determine which one works best. As such, this Cookie determines which version of the Web Shop you see.

4.1.3 WEBSHOP ANALYSIS COOKIES

On the Web Shop, Cookies are used that keep track of which pages you have visited. This information is collected, amongst others, by web analysis services Aol (Adserver), Alexa, Crazy Egg, Google Analytics, Pingdom, Hotjar and Piwik.

These web analysis services use Cookies to analyse how visitors use the Web Shop. The Cookies are used to save visitor information, such as the time the visit to the Web Shop took place, or whether the visitor has visited the Web Shop before and via which Web Shop the visitor ended up on the webpage.

To optimize the user- and customer experience of our Web Shop, vidaXL uses Hotjar Web Analytics Service. Hotjar can register mouse clicks, mouse movements and scrolling activities. Hotjar also collects information about visited webpages, taken actions, the country you are in, the device you are using and the browser you are working with. Hotjar does not collect any personally identifiable information (PII) that you do not enter voluntarily on the Web Shop. Hotjar also does not follow surfing behaviour on Web Shops that do not use their services. Hotjar’s privacy statement contains a detailed explanation about how Hotjar is used: https://www.hotjar.com/privacy. You can always choose to not have your information gathered by Hotjar when you visit our Web Shop, go to the ‘Opt-out’ page on the Hotjar Web Shop and click on ‘Disable Hotjar’ to do so.

The generated information about your Web Shop use is, in most cases, sent to the servers of the relevant web analysis services. The web analysis services use this information to evaluate how you use the Web Shop, to create reports about the Web Shop activities and to offer you other services pertaining to the use of the Web Shop and the internet. vidaXL uses the aggregated data from the reports for further optimising of the Web Shop.

vidaXL refers to the privacy policy of the relevant web analysis services in which is described how they deal with your (personal) data when their products and services, amongst which web analysis, are being used.

4.1.4 AFFILIATE COOKIES

On the Website, Affiliate Cookies are used to measure the effectiveness of ads placed on behalf of vidaXL on third party websites. This way the affiliate partner can be rewarded by vidaXL for their online advertising of vidaXL. Through these Cookies it can be checked via which affiliate partner you reached our Web Shop, whether ads are effective and if they did actually lead to a sale in our Web Shop. They do all of this without the exchange of personal data.

4.1.5 RETARGETING COOKIES

The Web Shop uses retargeting Cookies to show relevant ads to returning visitors of the Web Shop. With these Cookies, a profile of your surfing behaviour can be built so that the ads correspond with your interests. The ads are shown on ad partners’ Web Shops and on social media.

4.1.5.1 Criteo

Amongst other things, Criteo’s retargeting Cookies are used. For more information about the data Criteo collects, we refer you to the Criteo Privacy Policy.

4.1.5.2 Google Adwords & Analytics Remarketing

vidaXL uses Google Adwords & Analytics remarketing services to show ads on third party Web Shops (including Google) to previous visitors of vidaXL. This can mean that we, for example, show ads to a visitor that has not completed their order, or has just completed their order. The ads can be text- or display ads within the Google Display Network.

All collected data is used in accordance with the Privacy and Cookie Statement from vidaXL and Google’s privacy policy. You can set your ad preferences via the Google Ad Preference page.

4.1.5.3 Retargeting Cookies third party Webshops

On third party Web shops (such as online marketplaces), retargeting can also happen. vidaXL Cookies are then used to show relevant ads to previous visitors of these other Web Shops.

4.1.6 SOCIAL MEDIA COOKIES

On the Web Shop, you can use (for example) social media buttons from Facebook, YouTube, Twitter, Pinterest and Google+.

As soon as you visit a page on the Web Shop that has social media buttons, your browser connects to the relevant social media provider. Through this, the provider obtains information about the pages on the Web Shop you visited with your IP-address.

If you are logged in to Facebook, YouTube, Twitter, Pinterest or Google+ during your visit to the Web Shop, your visit can be linked to your account. If you use the buttons, by clicking the Facebook ‘Like’-symbol for example, then the relevant information is sent to and saved by the relevant provider via your browser.

The purpose and scope of the data collected through social media buttons, as well as further processing, the further use and the duration of the storage, are exclusively determined by the providers of the buttons. You can read more about this in the privacy policies of the relevant providers.

4.2 ACCEPTING AND DECLINING COOKIES

You can accept or decline Cookies by adjusting your browser settings. Every browser is different, so vidaXL refers you to the information page of your browser or the user manual of your phone for the setting of your Cookie preferences.

If Cookies are completely switched off, it is possible that you cannot use all the functions of the Web Shop. If you use different computers at different locations, you have to make sure that every browser is set to your Cookie preferences.

You can always remove Cookies from the hard drive in your computer, phone or tablet. Consult the information page of your browser or the user manual of your phone or tablet to learn how to do this.

5. AMENDMENTS

The contents of this Privacy and Cookie Statement can be amended. The most current version can always be found on the vidaXL Web Shop. vidaXL advises that you regularly check this Privacy and Cookie Statement, at least before you provide vidaXL with personal data.

6. REQUEST FOR CONTACT OR INFORMATION