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About us

vidaXL – Live it up for less!

vidaXL is an international online retailer. "We offer a surprising range of products consisting of thousands of articles from categories like home, garden, garage, DIY and clothing." Moreover, in all countries in which we are active, we offer customer service in the native language. Watch our corporate movie here:



Why are we here?

Consumers are increasingly price-conscious. vidaXL offer products for in and around the house at competitive prices, and want to make these products accessible to as many consumers as possible.

How do we achieve this?

We select products in high demand and acquire them at the source, on a large scale. We are able to influence the design and packaging of the products, which allows us to optimise them for the whole supply chain, and ultimately our customers to pay a very reasonable price for them.

For whom?

We sell our products to price-conscious consumers throughout Europe, United States and Australia through 31 web shops, and are always hard at work to expand and reach even more customers.


Our story

It all started with the online sale of products on a small scale, but this quickly escalated into not only an enormous growth, but also the manufacture of products under vidaXL’s own brand. The number of products produced exclusively under vidaXL own brand also grew exponentially, and they expanded their market to several European countries. The own vidaXL.com web shops were the logical next step in the success story. The company's success lies in sourcing and offering products at even more competitive prices, by constantly searching for cost reducing measures, without compromising on quality. The foundation for an efficient organisation, with a clear and explicit focus on value for money, was ultimately laid in this way.

What we promise our customers

As a customer of vidaXL you can hold us to the following promises:

Good price

There's nothing we hate more than overspending for products, and we believe we are not alone in this. By keeping complete control over all processes throughout the supply chain, we will always be able to offer our products at a competitive price.

Good service

We offer our customers good service. Should you have a question about a product, shipping or payment, our customer service agents are always ready to help, in your native language. And shipping and returns are always free in the vidaXL webshops. Of course something may go wrong every once in a while. Should this happen to you as a customer, we promise to resolve the issue to your satisfaction.

Good feeling

Shopping at vidaXL makes you feel good. You can buy vidaXL products through whichever platform you're the most comfortable with, and on top of that we promise that shopping at vidaXL will give you the rush of getting a ‘good deal’.

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